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Kraken gives you two options which differ in terms of optimization level and image quality. Both modes are world ahead comparing to other tools - the only thing you have to do is to decide if you want to sacrifice image quality and how much you wish to optimize your images.
Lossless This mode will push your images to the extreme without changing a single pixel. Lossless option is perfect when image quality is the most important factor. Keep in mind that this mode is more time consuming.
Lossy When you decide to sacrifice just a small amount of image quality (unnoticeable to the human eye), you will be able to save up to 90% (!) of the initial file weight. Lossy optimization will give you outstanding results with just a fraction of image quality loss.
Remember - since outcome is always file-dependent, sometimes you won't be able to tell the difference between images kraked with "lossless" and "lossy" option.